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POULTRY SCIENTISTS TO PROVIDE INSIGHTS AT SCHOOL FOOD FOCUS ANNUAL MEETING ROUNDTABLE

CHAMPAIGN, IL (March 26, 2010) – A national initiative that helps large school districts procure better food for school meals has asked poultry scientists to provide their insights into the number one source of protein in school lunches – chicken. The scientists will participate in the School Food FOCUS Annual Meeting in Chicago on March 25-27, said The Poultry Science Association (PSA).

FOCUS is a national initiative comprising 29 large school districts of 40,000 children or more that was established to help member school districts provide more healthful, more sustainably produced and regionally sourced food to school lunch programs. FOCUS is funded by the W.K. Kellogg Foundation.

Recently, the initiative sought editorial input from poultry science experts, including Dr. Mary Beck, a professor at Clemson University, regarding the feasibility and wording of its philosophy and goals concerning ideal production practices by suppliers of poultry products to FOCUS-affiliated schools. FOCUS then distributed a statement outlining its position to a number of processors of school food poultry products. Long-term "gold standard" criteria were outlined and both processed and live production practices were included; according to PSA, both will have an impact on the poultry industry.

FOCUS has invited two poultry scientists – Dr. Beck and Mr. Greg Engelke, an independent consultant with Cornerstone Resources LLC – to attend the FOCUS annual meeting and participate in a roundtable discussion of poultry production practices.

"It's important for the science behind poultry production to be brought to the table so that decisions by school food programs are sound as well as appealing," said Dr. Beck in a recent phone interview. "It's also important for us as scientists to understand their [FOCUS's] interests and concerns, so that we can assist the industry when questions arise." Mr. Engelke added that, "...this will be an educational opportunity for FOCUS and for us; decisions need to be made with the best information available to all concerned, including scientific, aesthetic, and economic."

Through their participation in the FOCUS annual meeting, Dr. Beck and Mr. Engelke will provide scientific insight and expertise in a number of areas, including further processed, ready-to-eat products; management practices; and long-term sustainability issues of production.

Said PSA President Dr. Sally Noll: "Dr. Beck and Mr. Engelke are participating in FOCUS' annual meeting with the goal of providing a balance of rationales for current best practices in the poultry industry on the one hand and to bring back to the Poultry Science Association and the poultry industry a better sense of FOCUS' interests and questions concerning production practices. It is important that we in science and production are engaged in this discussion. In our absence, our industry knowledge is not conveyed to the public and popular, often skewed perceptions about the industry may prevail."

Dorothy Brayley, coordinator of the Real School Food Showcase at the FOCUS Annual Meeting, added: "FOCUS has a long-term perspective on the collaborative development of gold standard chicken production practices that will result in providing children across the country with more healthful and great tasting food on their school lunch plates. FOCUS is asking poultry producers – both regional and national – to work with them toward these ends. It was with this in mind that we invited Dr. Beck and Mr. Engelke to participate in our annual meeting in Chicago. We look forward to hearing more of their insights."

About PSA

The Poultry Science Association (PSA) is a global scientific society dedicated to the discovery and dissemination of knowledge generated by poultry research – knowledge that enhances human and animal health and well-being and provides for the ethical, sustainable, and economical production of food. Founded in 1908, PSA has a global membership of about 2,000. For more information, go to www.poultryscience.org.

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